![]() It also makes browsing easier and publisher service better. Cross website tracking eases your experience by remembering basic information, like your language preferences. There are multiple reasons to justify this practice – product improvement, personalized user experience, and targetted advertising. ![]() The website visited by the user primarily does the tracking, but third-party apps can also gather and access this data. It is precisely what its name entails! Cross website tracking refers to the practice of advertisers, businesses, and other digital agencies and entities tracking your online activity to monitor your browsing habits. 4 When Does it Become Potentially Problematic?.3 What is the Purpose of Cross Website Tracking?.2 How Does Cross Website Tracking Work?.In this article, we will try to understand cross website tracking, its impact on user privacy, and how to minimize its effects. The practice of cross-site tracking ushered in serious privacy concerns and rightly so among the billions of internet users worldwide. With the Facebook hearings and the viral Netflix documentary, suddenly, it was out in the open. While tracking user activity was not an alien concept, very few could grasp its implications and the extent to which it is used. If you had followed the Facebook hearings minutely, you must have frequently come across the term ‘cross-website tracking’.ĭuring one such grilling session, Missouri Senator Josh Hawley questioned Facebook (now Meta) CEO Mark Zuckerberg about a tentative internal tool named ‘Centra.’ The tool purportedly tracked all Facebook users across the internet. The documentary came in a backdrop of tumultuous times – with the CEOs of Google, Facebook, and Twitter questioned by the US Senate Judiciary and Senate Commerce Committees. It highlighted the familiar quote among millions of viewers globally by driving the point of how Big Tech has been misusing our data without our consent. When the 2020 documentary, ‘ The Social Dilemma,’ directed by Jeff Orlowski, dropped on Netflix, it sounded the alarm bell that was already ringing loudly. “If you’re not paying for the product, you are the product.” Andrew Lewis ![]()
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